WAM Tech Talks 4.0 - Interview with Simonetta Ventura

 

1. What motivated Bison Italia to participate in WAM Saudi 2026, and how does this event align with your company’s global vision?
Bison Italia's participation at WAM Saudi 2026 stems from our desire to strengthen our presence in strategic international markets and actively contribute to industrial and infrastructural transformation projects in the region. The event is an ideal platform to showcase our cutting-edge clamping solutions in the fields of industrial production, mechanical/railway/naval/medical engineering, etc.

This step is consistent with our global vision: to promote sustainable innovation and international collaboration as drivers of growth and progress.

 

2. WAM Saudi highlights industrial innovation and sustainability — how is Bison Italia integrating these principles into its materials, technologies, and production processes?
At Bison Italia, innovation and sustainability go hand in hand. Since 1948, we have been investing in digital technologies to optimise production processes, reduce waste and improve energy efficiency. The goal is to guarantee high-quality, durable and sustainable products that are capable of meeting the challenges of the global industrial future.

 

3. With your expertise across manufacturing, logistics, and construction, what key trends are you observing in industrial development within the region?
We are seeing a strong push towards automation, digitalisation and localisation of production. The region is investing significantly in smart infrastructure, sustainable construction and the creation of integrated logistics hubs. Bison Italia has proven expertise in supporting various sectors.

 

4. What are Bison Italia’s main goals for participating in WAM Saudi 2026?
Our main objective is to build strategic partnerships with local and international operators, sharing know-how and technologies to contribute to major development projects in the region. We also want to promote the Bison Italia brand as synonymous with quality, innovation and reliability in the industrial and fastening solutions sector. Finally, we intend to explore new business opportunities that promote sustainable growth and cooperation between Europe and the Middle East.

 

5. How do you see Saudi Arabia’s transformation under Vision 2030 creating new opportunities for international companies like Bison Italia?
Vision 2030 represents an extraordinary opportunity for companies that share a commitment to economic diversification, technological innovation and environmental sustainability. The country's openness to foreign investment and the acceleration of infrastructure projects offer fertile ground for international collaboration. For Bison Italia, this means being able to contribute its European experience to a dynamic and future-oriented context, actively participating in the construction of a modern and sustainable industrial ecosystem.